Radio and
television statements will often run public service announcements from
non-profit organizations to educate the public about various matters of
public interest. A PSA is like a press release, but shorter.
Because PSAs are heard, not read, they must be interesting, clear, and
brief. All the information must be provided in 30 - 60 seconds. PSAs
can be used to announce upcoming events; announce a project; identify
an issue(s) and explain why you have chosen to be involved. Allow advance time for a PSA and be sure to follow up with your local television or radio tation.
Sample:
Do a Radio or TV Interview--------------------------------------------------------------
PUBLIC SERVICE ANNOUNCEMENT
(your organization's name)For more information, contact:
Joe Blo, publicity coordinator,
(705) 555-1212
Amelia Bedelia, project coordinator,
(705) 555-2121
BROADCAST AT WILLTime: 30 seconds
Words: 58All candidates for the Blue Sky District's seat in the federal election have been invited to participate in an all-candidates' forum on social justice at 7:30 p.m., Tuesday, May 15, at Capital Centre, 500 Main Street. Members of the audience will ask the candidates questions at the forum, sponsored by (name and VERY brief description of your organization).
--30--
- Be brief. Chances are they will only use 20 to 60 seconds. Get the important points in quickly and with punch. Don't ramble.
- Speak clearly and firmly, but be natural. Don't sound rehearsed or as if you are reading, even if it's a prepared statement.
- For TV, don't stare at the camera. Talk to the reporter in a casual conversational style, but be brief and positive. People watch TV in their living rooms. Act as if you're talking to someone in the room. Don't stare downward. Look as neat as possible, even if you're outdoors.