Choice voting is often particularly appropriate for elections in diverse urban areas because it smoothly combines geographic / neighborhood - based representation with representation based on non-geographic communities of interest.

• Choice voting promotes the full representation of a city’s diversity. Choice voting allows any like-minded grouping of voters -- no matter where these voters live -- to win its fair share of seats in proportion to its voting strength. Allowing all significant communities of interest to win seats at the table of decision-making fosters a more inclusive climate in cities and other areas where there is an obvious need for diverse communities to work together to address that community’s needs. Choice voting was a natural choice for electing the newly-created legislature in Northern Ireland in 1998, given that the use of it in local elections over the previous two decades had helped Protestants and Catholics to work together in localities. Similarly, a 1983 New York Times article credited the use of choice voting in local elections in Cambridge (MA) as a key reason for why the city avoided race riots in the 1960s, while the 1968 Kerner commission report determined that the repeal of choice voting in Cincinnati in a 1957 referendum contributed to that city’s riots in the following decade.

• Choice voting promotes cross-racial/ethnic coalitions. In choice voting, voters rank their preferred candidates in order of choice: 1, 2, 3 etc. If the first choice of a voter is determined to be have too little support to win [see "Choice Voting in Action"], that voter’s ballot counts toward his or her second choice candidate. Recognizing the importance of voters’ second and subsequent choices, parties and candidates have incentives to build coalitions and run cooperatively across racial and issue lines. And because casting a vote for a lower choice candidate cannot help defeat that voter’s higher-choice candidates, there is no disadvantage for a voter to rank candidates beyond those of their own race/ethnicity. As a result, it is in candidates’ self-interest – although not necessary -- to have a cross-racial appeal in order to gain more votes as a count progresses.

• Choice voting encourages voter participation and candidates to run. Choice voting is a fully proportional voting system – meaning one in which like-minded groupings of voters are likely to win seats in proportion to their share of the vote. As a result, winning a seat requires a lower share of votes than in a "winner-take-all" election, which in turn facilitates broad representation of diverse communities of interest. Also, because supporters of losing candidates have their votes count toward their next choice candidates, voters are free to vote for their favorite candidates without fear of "wasting" their vote on a "spoiler." These two factors combine to encourage more diverse candidates to run, campaigns to be more issue-based and voters to perceive they have better choices. When combined with the fact that both campaign organizers and voters know that more votes count, there are clearly greater incentives for voter turnout, especially among traditionally under-represented constituencies who now see better choices available to them.

• Choice voting promotes a mixture of neighborhood and citywide representation. Choice voting puts the power to earn fair representation with the voters, not with those insiders who draw the boundaries of single-member districts. Since choice voting elects candidates with lower victory thresholds than a "winner take all" system, a candidate can win her/his votes by focusing on one section or neighborhood of the city if they want (as in district elections), or on particular communities of interest that are more geographically dispersed. Candidates don’t need to spend much money to win because they can target their campaigning to certain parts of the city or certain communities of interest – indeed, it is difficult to buy "first-choice" loyalty from a voter. This feature typically results in effective representation of neighborhoods. In Cambridge, Massachusetts, where choice voting is used to elect their city council, a majority of winning candidates typically is strongly based in specific neighborhoods. Thus, choice voting has many of the advantages of a district system without having to rely on a "fair" process of drawing district lines.